TheStore Stream

TheStore Stream is an innovative tool developed by EDGE NPD that is designed to aid companies in designing and developing successful products. The basic idea behind TheStore Stream is that it simulates the physical retail environment in a virtual space, allowing companies to test product placement, pricing strategies, and packaging designs before they are implemented in real life.

When using TheStore Stream, companies are able to create a virtual store that matches their target demographic. They can then use the platform to test different marketing strategies, such as product positioning, special promotions, and seasonal displays, to get a better understanding of what resonates with their customers.

One of the benefits of TheStore Stream is that it allows companies to conduct tests quickly and efficiently, saving them time and money. In addition, TheStore Stream can be used throughout the entire product development cycle - from ideation and concept testing to launch planning and post-launch analysis. This allows companies to consistently improve their products and messaging over time.

TheStore Stream is also user-friendly and customizable. It can be tailored to match specific brands and is designed to work on desktops as well as mobile devices. With its easy-to-use interface and powerful simulation capabilities, TheStore Stream is an excellent tool for any company looking to optimize their product placement and marketing strategies.

• TheStore Stream simulates the physical retail environment in a virtual space.
• Companies can use the platform to test different marketing strategies.
• The tool allows for quick and efficient tests.
• The tool can be used throughout the entire product development cycle.
• TheStore Stream is user-friendly and customizable.